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BlogExplosion

I'm trying out BlogExplosion, a free service designed to build traffic on your site. Click on a button on the site and it sends you to one of its member's sites. For every two sites you visit, it sends one member to your site. I'm doing it primarily as an experiment in structured random browsing.

This could be a really cool service if it were more heavily international than my first handful of clicks indicates...

Posted by D. Weinberger at November 24, 2004 08:13 AM
 


Comments

I tried that out for a while. On the bright side, I found two blogs to add to my aggregator, and my aimless surfing drove my visitor stats up. On the less-bright side, most of the random blogs I visited that way were annoying at best and banal at worst, and I expect it's not a great way for me to accrue regular readers because my subject matter is so  specialized. I'm curious to see whether you think BlogExplosion is useful to you.

Along with Rachel, I'm wondering how this will work out. I could care less about the casual visitor. What I think most people are interested in is the repeat readers who are willing to comment and help build discussion on the blog.

There are a couple of improvements for blogs that I would suggest:

1. Blog posts that generate a lot of interest, as indicated by the number of comments or views should not automatically be knocked down by new entries that do not generate as much interest. Keep the blogroll going, of course, but once a certain post reaches a threshold of interest, it should join the ranks of a side column, perhaps, where other popular posts exist.

2. Comments should be searchable. I should be able to aggregate all comments I or someone else has left on a particular blog. Ideally, this should span the entire blogosphere so that I could aggregate all the comments I have left on all blogs. It would be easy, then to see where people go and what they say. This way the audience of the blogosphere would be much more empowered. In essence, I wouldn't necessarily have to start my own blog to, in effect, have a blog of sorts.


I signed up to take a look, I liked the idea of being shown random(ish) blogs. First one I came across was either using scripture to either condemn or condone homosexuality - I couldn't really figure out which. The second one told me that Toronto just won the Grey Cup, but forgot to mention what sport that is (Cement mixing?). The third was mostly REM lyrics. Ah well.

I'm not bothered in attracting readers this way either - bandwidth costs, and anyone that keen on cat photos can find their own way ;-)


The reason I personally would like searchable comments is because I've spent a lot of time and energy posting to other people's blogs. Pieces of my writing are floating around out there in the blogosphere, and it occurred to me that it would be nice if some how I could get it all back. Thinking about it some more, I concluded that it would be good for the common weal of the blogosphere because by allowing a particular person's thoughts to be traceable through the blogosphere, a clearer, more nuanced picture of an individual would emerge than would be possible by just looking at the comments posted to one or two blogs. The blogosphere audience would come alive, so to speak.

By allowing searchable comments the blogger and the audience would be placed on almost equal footing. In fact, it would almost make them one in the same thing: my blog could simply be an aggregation of all that I've posted on other people's blogs. Everyone writing anything would be making their own blog. A blog would be created simply by doing a name search which would, of course lead to myriad other blogs thereby reinforcing the whole blog idea. I think all of this would give people a much greater incentive than they now have to participate in blogging by writing comments. Again, your collected comments would be their own blog. As it is, I've noticed that people don't post that many comments. There are exceptions to this, but as a general rule it holds. By addressing this, the blogosphere becomes twice what it currently is.

 


After several days of being a BlogExplosion member I have to admit it's kind of addictive – especially if you like to broaden your mind by exposing it to a lot of interesting randomness. But BlogExplosion has more features than guided web surfing and a clean (though somewhat wordy) interface to keep you coming back. Most of them circle around the idea of you doing fun stuff with the credits you earned by browsing other people's blogs, and to finally draw more visitors to your own blog as well:

  • Lottery: You can buy tickets for the monthly lottery. Each ticket costs 1 credit, and you can buy as many as you want. The main prize for each drawing are more credits (around 15,000 at the moment). Credits, as you can see, are the BlogExplosion currency, and they are worth having on their own.
  • Banners: Whenever you browse BlogExplosion member blogs you will see a banner on top. I found these blog ads to be of above-average quality – they aren't very professional, but they are very original – and they convinced me to click on them several times. The main reason might be that when you are using BlogExplosion, you are expecting to see random new blogs.
    For 1 credit, you can buy 25 banner impressions yourself. (And you can monitor the click rate you get for further improvements.)
  • Blogmarks: This is your bookmark list. You can "blogmark" blogs you might like when you are browsing random member blogs. Note that the blogmark list will always open in a new window (which unfortunately causes some usability problems – with my Windows + Firefox settings I couldn't even see I was browsing in a new window, and finally found I had multiple instances of the browser opened).
  • Referrals: You can lead more people to the BlogExplosion site. For every 100 credits someone you referred makes with the system, you will get 10 visitors to your blog. You also get credits for referrals of referrals (up to 5 levels).
  • Buy visitors: Instead of simply buying ads (e.g. Google AdWords) BlogExplosion lets you buy visitors. For just $5 you get 500 credits; 1 credit equals 1 visitor. Available payment methods are 2Checkout Credit Card, Paypal, and others. I bought 1,000 credits and am now waiting for the verification, which according to BlogExplosion takes 24-72 hours.

  • Mystery winners: For as long as you browse member blogs (the basic way to earn credits in BlogExplosion) you will win mystery credits at random intervals. So instead of a blog showing when you click to continue, you will see the credits you win (these are usually small amounts like 2 or 4 credits, but several people a day also win 100 credits at once).
  • Directory: You can get your blog listed in the BlogExplosion member directory. BlogExplosion does a good job of generating preview thumbnails for available blogs.

BlogExplosion Questions

What does BlogExplosion look like?

Is BlogExplosion Safe for Work?

Yes, pretty much all blogs and blog-related sites shown are perfectly safe. (Even when you browse with profanity filter off.) Still, you never know what to expect, so there might be a photo of a scantily clad lady as well. The general rule of thumb is in the official BlogExplosion FAQ: "Are sexually explicit blogs permitted? In general the answer is NO."

Can you cheat the system?

BlogExplosion only allows you to click to the next random blog after 30 seconds. Of course you can read the current page as long as you want, but you may never just skip it if you want to earn credits.
Added to the delay there are also so-called captchas (images with text) to continuously force you to prove you are a human.

Can I close the top frame when browsing member blogs?

At the moment you can't; a slight accessibility hurdle. You also can't see the PageRank for the lower frame. (If you use PR as level-of-trust indicator, this is a big problem as well.)

Are all blogs fun?

Naturally, you won't be interested in most blogs (many are personal diaries), as they are randomly shown. But you may also stumble upon a real gem which interests you but which you wouldn't have found any other way.

Is your login saved across different browser session?

No, unfortunately you have to sign-in every time you closed the browser and entered the page again.

Does the BlogExplosion support listen to members?

Definitely! I pointed out two problems – one was a minor bug, the other a spelling error – and both got fixed the same day. The ticket system allows you to monitor your requests (slightly annoying: you can't check answers right in your email).

How can I improve the chance of BlogExplosion visitors staying at my blog?

Of course, you need to create the content they like. But it may be less obvious that you need to make sure people instantly know what your blog is about. It helps if you have a clean design which is also strongly connected to your topics (preferably, not a ready-made template). It also helps if you include a small description somewhere close to the logo or in the navigation area (I re-introduced this feature for my own blog on this occasion).

How can I show my blog more often?

There's nothing you can do to have your your blog be show-cased in BlogExplosion but to buy, win, or otherwise receive more credits. You can then assign credits to your blog URL to make it randomly show. Of course the number one free method to get more credits is to browse other member blogs!

Will I see the same blogs over and over, or will I see my own blog?

BlogExplosions seems to draw its random blogs from a large repository. I surfed the site for quite a bit but never got the same blog twice.

Can I manage more than a single blog?

Yes, you can manage multiple weblogs.

What kind of sites are accepted?

BlogExplosion only accepts blogs or blog-related services and directories. My own Google Blogoscoped got accepted, while my Feeeds got rejected even though it deals with blogs.


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That's where BlogExplosion comes in. Imagine joining a blogging community where people can find and read your blog, get your blog reviewed or even chat with other bloggers all around the world!

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Landing Page Usability: More
Than Just The Curiosity Factor

A landing page is the page that visitors first see after becoming curious enough to clíck on a link to your site. The link may be found on search engine results pages, within a specifically targetëd email, on the site's navigation toolbar or within another website.

In many cases, these are links you pay for. The organic results delivered by SERPs are free, but, unless your site appears on the first two pages, it's unlikely that visitors will connect.

In many cases, the landing page is the site's home page - but not always, even within SERPs. Landing pages can appear anywhere within a web site.

If your landing page receives prominent display within search engine results pages, congratulations. Upward of 50% of visitor traffíc found that landing page through an SE query. However, only 20 to 25 sites can appear on page one of Google's SERPs. What about the other 10,000 links Google delivers to its users?

Often, smaller sites employ paid links to drive site traffíc. Google Adwords, for example, is a PPC (pay per clíck) means of building business. The important point is this: PPC programs have to more than pay for themselves in order for your site to remain a viable business.

Any form of paid linkage to one of your landing pages must deliver a nice ROI. And to do that, you need a fully-usable, engaging landing page. Otherwise, visitors won't stick around long enough to read about your low prices and free shipping.

The Purpose of the Landing Page

While all site pages have a purpose (at least on well-designed sites) a landing page typically has a special or singular purpose: to sell a particular item, to announce a product sale, to entice visitors to opt in, complete a questionnaire or perform some other MDA (most desired action).

First determine the MDA the landing page addresses. Then, design everything - from headlines and text to graphics and pictures - to support the completion of the MDA.

Create and Send Postcards in Minutes!

Try to keep to one MDA per landing page. Again, the landing page has a specific purpose. Extraneous information, slow-loading videos and a confusing call to action are distractions, along with affilíate links, text links and unnecessary animations. All distract the attention of the viewer from your MDA. Landing Page Design Principles

1. Create a headline that accomplishes the following:

* tells the visitors that they're on the right page;
* clearly states the purpose of the landing page - the MDA;
* engages the visitor, piques interest, encourages the reader to continue.

The headline should be a grabber and appear "above the fold" - the top of your home page. That's the most valuable real estate on your site.

2. Use short blocks of text and single sentences surrounded by negative space (white). Visitors tend to scan rather than read the entire page, even if the text is pure poetry.

3. And because readers scan instead of read site text, use lots of headers, sub-heads and bullet lists. 4. The first sentence of each block of text should provide the critical information you want to impart, again because visitors scan, often reading just the first sentence of a paragraph or block of text.

5. Employ an unambiguous call to action. "Order Now!" "Call now before you forget!" Leave no doubt what action is expected of the visitor. Calls for action can appear throughout the landing page text and a call to action should be the last thing visitors read.

6. Choose a type font that's easy on the eyes. Avoid scrípt fonts and fonts with lots of curly-Qs.

7. If the landing page sells one or more products, provide visitors with pictures of the products.

8. Prices, including shipping and handling costs, should appear below the fold. But they should definitely appear.

Creating a Prominent Landing Page

If your landing page is also the home page, by definition it has prominence to visitors and to search engine spiders. However, if your landing page or pages are within the site, it's important to make sure search engine spiders recognize the importance of this page within the site - its prominence.

Spiders use a number of criteria to determine a particular page's prominence within the context of the entire site. Location is one criterion - the more clicks away from the home page, the less prominent - at least to the limited capabilities of current search engines.

Text is another criterion used to assess prominence. Keywords, keyword density and an automated comparison of keywords in the text against keywords in various HTML tags is another indicator of a page's prominence.

Finally, the number of links pointing to a particular page is an important factor in assessing page prominence. The more links connecting other pages to your landing page, the more prominent it will be to search engines when your site is indexed. This is especially important when landing page product offerings differ significantly from other products sold on the site. Search engines employ a mathematical taxonomy to classify each site within a particular category. So, if you market educational toys but introduce a landing page offering children's books, it's important for search engines to reevaluate the site's taxonomy and to expand the site's classification to include 'sellers of children's books'. One way to do this is to create links within the site all pointing to the landing page.

Landing pages are useful as motivators, as site directories, information sources and for many other valuable purposes. However, the development of an effective landing page takes careful thought and an understanding of what drives both humans and search engine spiders.

Generate increased site traffíc and improve your conversion rate with a well-designed, well-written, well-placed and well-connected landing page on your site.


Organic SEO or
Pay-Per-Click Advertising
Which Should You Choose?

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Clíck
Study after study indicates people are less likely to clíck on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up tö six times more likely to clíck on the first few organic results than they are to choose any of the paid results [1], while an eye tracking study [2] showed that 50 percent of users begin their search by scanning the top organic results. Other studies have shown that only 30 percent of search engine users clíck on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings. [3] And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they were searching for through sponsored links just 40 percent of the time.[4]

Trust
Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being "annoyed" by them. [5] Another study found that 66 percent of customers distrust paid ads. [6] Clearly, it's not generally a good idea to upset potential customers before they even clíck on your link.

Value of Visitors
Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%). [7] Trends also have shown that more of the salës that result from search engines originated in organic search listings. [8]

Visitors Becoming More Aware of Pay-Per-Click as Advertising
As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine. [9]

Pay-Per-Click Costs Rising
Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55.10 And the cost of keywords can increase by as much as 100 percent during the holiday season. [11] These costs aren't going unnoticed either; one study of problems experienced by U.S. companies found that 57 percent of respondents felt that their desired keywords were "too expensive," while 51 percent expressed concern that they are overpaying for certain keywords. [12] On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.

Long Term Results
While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine's algorithm, or possibly even beyond.

Relevance
Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid. [13]

Pay-Per-Click

While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.

Results
As previously stated, the results from pay-per-click advertising are immediate. On the other hand, an organic search engine optimization campaign may take up tö three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.

Budget
Small businesses with extremely tíght budgets may find that pay-per-click is a better ínvestment than organic search engine optimization because a pay-per-click campaign will almost always cost less - good search engine optimization companies simply do not work for $100 per month. By limiting a campaign's keyphrases to highly specific terms relevant to a company's business, there will not be a large amount of traffíc generated, but the traffíc that is generated will be specific to the desired result. Plus, choosing such specific phrases can make them less expensive on a per clíck basis. Moreover, in niche markets with a high average dollar sale, where there's not a great amount of search activity because the prospect pool is limited, it may not make sense to engage a quality organic search engine optimization firm at several thousand dollars per month when you can instead buy varying niche-specific keyphrases and generate traffíc in that way.

Easier to Handle In-House
Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign. Such campaigns generally involve business to business and high-end, service oriented companies, not those geared toward a large consumer base. Since organic search engine optimization requires a steep learning curve and since there are so many questionable tactics that can put a site at risk of penalization (the tactics that neophytes to search engine optimization are likely to use), it may make more sense to run a pay-per-click campaign. Since you are dealing directly with the engine, i.e., Yahoo Search Marketing and Google AdWords, you don't need to pay a middleman, and these sites offer helpful tutorials on how to use pay-per-click marketing. Perhaps most importantly, the concept of pay-per-click is much easier to grasp and understand at the outset.

No Contracts
Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue. But in general, even when you are dealing with an agency, you will not tend to need to sign a contract because the agency instead makes monëy on a percentage of the spend, although there may be a setup fee. Without a contract, you are free to reallocate marketing dollars elsewhere if you discover that the pay-per-click campaign is not providing the desired results.

Conclusion

Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.

 

 

 

 

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